Future Plans For UC
Joanna Robles
Issue date: 4/26/07 Section: News
Utica College's future plans have not been publicly announced, but at homecoming weekend in September, the long awaited unveiling of some of its projects will arrive.
Utica College's comprehensive campaign has been in its silent phase for about four years. Created by UC President Todd Hutton and UC's board of trustees, the campaign was designed to span seven years, and the project was created to serve many purposes. The project has been kept quiet, or in its silent phase, because of its extensive launch.
Jim Brown, assistant vice president for marketing and communications, said the campaign is designed to have multi-phases. "It's a very aggressive campaign," Brown said about the tentative $25 million goal.
This goal is broken up into three parts: the construction of the science and technology buildings, the building of the Center for Identity Management as part of the economic crime lab, and an increase in scholarship money as well as the unrestricted annual fund. So far, $18.6 million has been achieved for this goal as mentioned in President Hutton's Campus Update memorandum in April.
From this campaign also comes a new development for UC: the creation of an
eight-minute campaign video. The initial goal behind this video will be to highlight the college's needs and show potential donors why it would be a good institution to donate money to.
"It's not a piece to say, 'please give us money,'" Brown said. "The campaign video is designed to energize the prospective donor." The video, which already has clips of UC during the spring semester, will highlight UC's academic programs as well as capture the UC experience.
Along with showing the needs of the college, the video will also serve another
purpose: recruitment. "It will most likely be on the college's Web site," Brown said. "Parents and prospective students can experience the UC experience before they get here."
Anthony Villanti, the director of development at UC, believes that the video will be able to serve as an advertisement for UC. "A lot of colleges are using YouTube for promotion," he said. "In six to eight months, you will probably see it on YouTube. It would have many purposes."
Utica College's comprehensive campaign has been in its silent phase for about four years. Created by UC President Todd Hutton and UC's board of trustees, the campaign was designed to span seven years, and the project was created to serve many purposes. The project has been kept quiet, or in its silent phase, because of its extensive launch.
Jim Brown, assistant vice president for marketing and communications, said the campaign is designed to have multi-phases. "It's a very aggressive campaign," Brown said about the tentative $25 million goal.
This goal is broken up into three parts: the construction of the science and technology buildings, the building of the Center for Identity Management as part of the economic crime lab, and an increase in scholarship money as well as the unrestricted annual fund. So far, $18.6 million has been achieved for this goal as mentioned in President Hutton's Campus Update memorandum in April.
From this campaign also comes a new development for UC: the creation of an
eight-minute campaign video. The initial goal behind this video will be to highlight the college's needs and show potential donors why it would be a good institution to donate money to.
"It's not a piece to say, 'please give us money,'" Brown said. "The campaign video is designed to energize the prospective donor." The video, which already has clips of UC during the spring semester, will highlight UC's academic programs as well as capture the UC experience.
Along with showing the needs of the college, the video will also serve another
purpose: recruitment. "It will most likely be on the college's Web site," Brown said. "Parents and prospective students can experience the UC experience before they get here."
Anthony Villanti, the director of development at UC, believes that the video will be able to serve as an advertisement for UC. "A lot of colleges are using YouTube for promotion," he said. "In six to eight months, you will probably see it on YouTube. It would have many purposes."
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